How Japanese influencers are adapting to the Work-Home economy
Tokyo and 6 other main prefectures have been under a state of emergency since the beginning of April. Since that…
Tokyo and 6 other main prefectures have been under a state of emergency since the beginning of April. Since that…
Japanese influencers are well know for their fashion sense, but what is not so well known is that many areas…
Yuriko Koike, the Governor of Tokyo, recently announced that Tokyo residents should stay inside and avoid nonessential outings due to…
The “Shop now” feature for Instagram launched in Japan in June 2018. This feature allows users to shop products in…
Japanese people are known for being punctual, and most Japanese women work hard to find time to apply makeup, especially…
Influencer marketing continued to rise last year in Japan and we can be sure it will be bigger than ever…
Idol girl groups like AKB48 and Momoiro Kuroba have become a social phenomenon in Japan, the “ideal Japanese woman” in…
In Japan, social media platforms like YouTube, Facebook, TikTok, Twitter, and Instagram are important tools for the marketing of beauty…
Japanese magazine ViVi, one of the Asia’s top fashion magazines targeting teens and young women, recently revealed their annual ‘Top…
How can we use love stories when marketing in Japan, and how can these themes be tied to influencer marketing?…
Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost…
Instagram is one of the most popular social media platforms in Japan and it’s very popular for Japanese users to…
Remember sitting down as a kid and playing ‘The Game of Life’, more commonly known as ‘Life’, and having to…
We’re excited to see what developments 2019 brings for marketing in Japan. Below are some interesting ideas and trends that…
Today, we’ll look at 5 Japanese automotive brands and how they ran some of their social media campaigns in Japan.…
2019 will be a great year to market your product in Japan using influencer marketing. Below are 10 top business…