How Do You Measure the ROI of Japanese Influencer Campaigns?
As you work on influencer campaigns for the Japanese market, you might have faced this question — how to actually…
As you work on influencer campaigns for the Japanese market, you might have faced this question — how to actually…
Today we would like to share the 5 most memorable social media campaigns in Japan so far. 1. Dove Japan…
Anything shocking, surprising and funny have always been popular content topics in Japan, but we’re seeing something different recently. It…
Japanese marketing campaigns are known for their use of unique and creative approaches. They focus on emotional storytelling, using…
This week on JapanBuzz we’re looking at 5 trends in Japanese digital marketing 2017 ! 1. Japan has over 100…
In Japan, many people use social network services, regardless of whether it’s in private or for business across smartphones and…
Whenever our potential clients approach us, they are very eager to advertise on LINE. With LINE being the pretty much the…
This time on JapanBuzz, we’re looking at digital music promotion in Japan using SNS (Social Networks). Over the last few…
URL: http://linecorp.com/en/company/mission LINE, a communication app for electronic devices, launched its advertising service called LINE Ads Platform in June, 2016.…
We all know that the fashion bloggers & Instagrammers are very important for brands and Japan is no exception. Although…
URL: https://tokyo2020.jp/en/games/emblem/ Various kinds of sporting events such as Tokyo2020 and 2019 Rugby World Cup will be held in Japan in the near…
Recently the market share of low-cost airline carriers such as Jetstar and Peach has been increasing in Japan. So we…
Have you ever heard about ‘Mix channel’? Mix channel is the hottest video-sharing APP in Japan. Especially, popular among…
At end of the 2015, Line launched various new services for users and businesses, so we expect 2016 to be…
Advertising & marketing on Line Japan Line Japan has become a very popular app with over 50 million registered users…
LINE’s active number of users exceeded 37,000,000 domestically in December 2012. Japan’s total population is 126,650,000. It seems like a…