The top 10 Japanese YouTubers in 2020!

Japanese YouTubers have entertained us with some incredible videos over the past twelve months. During Coronavirus-induced national lockdowns, videos uploaded onto the platform by famous influencers like Naomi Watanabe were also a huge source of inspiration and support.  YouTube continues to hold its number one position for social media in Japan in 2020, and according…

4 Japanese Influencer Marketing examples for beauty products

Japan is one of the largest markets for cosmetic and personal care products around the world. In addition, the market value is increasing year on year which makes Japan an excellent market for beauty companies. However, due to Covid-19 people are staying at home longer than before, wear masks when going outside, and have fewer…

Japanese Illustration

Japanese parenting illustration influencers

Welcome to our latest post, where we delve into the fascinating world of Japanese parenting illustration influencers! These talented artists blend their passion for parenting, art, and Japanese unique culture to create content that touches the hearts of parents and art enthusiasts alike. From beautifully illustrated moments of daily life to insightful glimpses into the…

A guide to media buying in Japan

Media buying in Japan is big business, with most of the 126.5 million Japanese population exposed to advertising each day. In fact the total spend for advertising in Japan last year was around ¥6,938.1 billion yen (around $64.8 billion). The Media buying process ranges across multiple platforms and includes purchase, negotiation, and arrangement – aiming…

Japanese game Otaku

9 types of Japanese female “Otaku” you should know

Historically, the term “Otaku” (nerd) has been associated with a negative image, often seen as anti-social and unfashionable. Otaku are individuals who show an intense passion for specific hobbies, fields, or genres. Since 2000, the definition has broadened beyond its initial association with anime, Incorporating a diverse range of interests as part of Otaku culture.…