Looking back on the last twelve months, here at JapanBuzz we’ve been reflecting on what has been an extraordinary year and how it might affect the world of Japanese Influencer Marketing in 2021. The impact of Covid-19 has touched every workplace and restrictions on daily life are still continuing for many of us. We have…
Japan’s E-commerce market ranks fourth in the world behind the U.S, China, and the U.K, and is expected to reach $325 billion USD by the end of 2026. Due to its internet penetration rate north of 93% even for older generations, highly urbanised population and highly developed distribution channel, E-commerce revenue is also forecast to…
Japan is one of the largest markets for cosmetic and personal care products around the world. In addition, the market value is increasing year on year which makes Japan an excellent market for beauty companies. However, due to Covid-19 people are staying at home longer than before, wear masks when going outside, and have fewer…
This year brands in Japan have been forced to adapt to the unexpected Covid-19 pandemic. In this article we’ll take a look at how influencer marketing has changed during the stay-home period, and what brands can now do to approach consumers. We’ll also look into how influencer marketing in Japan has evolved in recent years…
Welcome to our latest post, where we delve into the fascinating world of Japanese parenting illustration influencers! These talented artists blend their passion for parenting, art, and Japanese unique culture to create content that touches the hearts of parents and art enthusiasts alike. From beautifully illustrated moments of daily life to insightful glimpses into the…
Media buying in Japan is big business, with most of the 126.5 million Japanese population exposed to advertising each day. In fact the total spend for advertising in Japan last year was around ¥6,938.1 billion yen (around $64.8 billion). The Media buying process ranges across multiple platforms and includes purchase, negotiation, and arrangement – aiming…
Historically, the term “Otaku” (nerd) has been associated with a negative image, often seen as anti-social and unfashionable. Otaku are individuals who show an intense passion for specific hobbies, fields, or genres. Since 2000, the definition has broadened beyond its initial association with anime, Incorporating a diverse range of interests as part of Otaku culture.…
YouTube is one of the best platforms for promoting high tech items and electronic gadgets in Japan. However Instagram and is also very popular in Japan and a great place to market your product. So let’s take a look at some good examples where tech brands have collaborated with Japanese lifestyle influencers. xoxo._yolo_.xoxo iDeal of…
During our campaigns we have often found that the engagement rate of Japanese manga and illustrator influencers can be more than three times that of other influencers. Usually their Instagram posts are carousel posts, and users stay to read their stories, which results in high engagement. Also the good thing about illustrator influencers is that…
Tokyo and 6 other main prefectures have been under a state of emergency since the beginning of April. Since that time, many influencers in Japan have started mentioning self-quarantine. Users who are now spending more time on their mobile devices and computers are curious about how their favourite influencers are spending their time at home.…