Fashion Bloggers in Japan

We all know that the fashion bloggers & Instagrammers are very important for brands and Japan is no exception. Although there are many Japanese fashion bloggers/Instagrammers, they can be quite different from those in other countries. This time on JapanBuzz, we’re looking at some popular Japanese fashion bloggers/Instagrammers. Mappy is one of the best fashion […]

Sports Marketing in Japan

 URL: https://tokyo2020.jp/en/games/emblem/ Various kinds of sporting events such as Tokyo2020 and 2019 Rugby World Cup will be held in Japan in the near future. This time on JapanBuzz, we’re looking at the digital marketing strategy of sports events campaigns in Japan compared to some sports events in countries outside of Japan. This article will be included following examples: […]

Digital Marketing for Airlines in Japan

Recently the market share of low-cost airline carriers such as Jetstar and Peach has been increasing in Japan. So we are looking at how their digital campaigns have been doing compared to the Japanese traditional airlines, for example, JAL and ANA. LCC (Low-cost carriers) and major airlines in Japan have been experimenting with new marketing […]

Japan’s hottest social media platform for teenagers

  Have you ever heard about ‘Mix channel’? Mix channel is the hottest video-sharing APP in Japan.  Especially, popular among teenage girls.  Users can create and edit 10 second video content by combining pictures, videos and sounds.  They can share their video and of course watch other user’s videos.  The App shows ranking of the […]

Japanese Forums & Fashion Apps

In recent years, Japanese forums have gained immense popularity in Japan and have developed their own unique style. These forums provide a platform for people to share their thoughts and ideas on a wide range of topics, ranging from fashion and beauty to politics and current events. While there are only a few fashion-specific forum […]

Luxury Brand Campaigns in Japan

Since the 1980’s people have welcomed luxury brands in Japan.  Many Japanese people are fond of history & tradition, so the stories of luxury brands resonate well.  Customers buy luxury brand products to express their identity or wealth, however recently due to the recession, many people can’t afford them.  In addition, national and international mega fast fashion retail shops play […]

Line Marketing in Japan 2016

At end of the 2015, Line launched various new services for users and businesses, so we expect 2016 to be a great year for advertising using the Line App. Below you can find 3 new ways your company can succeed by using Line as a marketing strategy in Japan. Line Live Line Live is a […]

Advertising on Line Japan

Advertising & marketing on Line Japan Line Japan has become a very popular app with over 50 million registered users in Japan and many more across the world as of 2015. So many marketers are asking ‘How can we use Line to market to Japan!?’ The short answer is that Line can be effective tool, […]

2015 Trend, Japan goes wild for Rental Fashion

A hot topic in Japan right now is rental fashion. Why bother owning the latest fashion when you can rent them for a month. The latest collection in your cupboard. What’s more if you like the items you can buy them at a 20% discount. Sounds great right?! Well several services offering unlimited borrowing for […]

Lawson’s LINE Social Media Journey Vol.2

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LINE’s active number of users exceeded 37,000,000 domestically in December 2012. Japan’s total population is 126,650,000. It seems like a future where 1 out of 3 people in Japan will be on LINE is just around the corner. More than half of the user base is aged 10 – 20 years old. It is more […]