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Top 10 Instagram Hashtags in Japan 2019

Here are the Top 10 Japanese hashtags on Instagram in 2019! If you use these Top 10 Japanese hashtags, you’re likely to get likes from Japanese users. 1.写真好きな人と繋がりたい(connecting with people who like photos) 28.7 Million At number 1 is the hashtag “connecting with people who like photos”. Although it’s actually a long sentence, people who […]

Social Media in Japan: Tips to Increase Sales

As with all businesses, no matter how big or how small, social media is one of the strongest tools you can use for growing your business’s reach and driving sales in Japan.  From self promoting to working with Japanese influencers it’s crucial that business owners make the most out of their social media presence to […]

Modern Japanese influencer beauty trends

Instagram is one of the most popular social media platforms in Japan and it’s very popular for Japanese users to communicate within the Fashion and Beauty industries. Instagram has become part of the younger generation’s daily life. By looking at Instagram buzzwords, you can easily get an idea of modern Japanese influencer beauty trends in […]

Japanese influencer board game released

Remember sitting down as a kid and playing ‘The Game of Life’, more commonly known as ‘Life’, and having to choose a path from college all the way to retirement? This popular board game has recently received an update from Takara Tony, a Japanese kids entertainment, announced for release in June of this year, the […]

New Japanese Influencer Trends 2019

We’re excited to see what developments 2019 brings for marketing in Japan. Below are some interesting ideas and trends that could change the face of influencer marketing in Japan. Virtual YouTubers (VTubers) Virtual YouTubers, generated using voiceovers, motion capture and 3D, are now becoming popular in Japan. The reason for this growing demand in virtual […]

5 Automotive Social Media Campaigns in Japan

Today, we’ll look at 5 Japanese automotive brands and how they ran some of their social media campaigns in Japan. We selected 2 non-Japanese brands and 3 Japanese brands in the automotive industry to take a closer look at how their social media campaigns were run to reach the Japanese audience. Let’s go over some […]

10 Popular Japanese Instagram business for 2019

2019 will be a great year to market your product in Japan using influencer marketing. Below are 10 top business accounts and publisher accounts on Instagram for inspiration. 1. Tasty Japan A fun cooking recipe account. 4.3 million followers 2. Tastemade Japan An account focused on Japanese food, travel and design. 1.7 million followers […]

Using TikTok for influencer marketing in Japan

We mentioned a little bit about TikTok in a previous post. To recap, TikTok is a video sharing platform enjoyed by over 500 million monthly active users in over 150 countries since the launch in 2016 (WOW!). In Japan, some say that more than 70% of teens know or have used the app. It’s predominantly […]

Japanese Social Media Marketing Review & Forecast for 2018-2019

Time flies so fast – we’re already entering the final quarter of 2018! Now is a great time to review major social media platform trends in Japan, including one of the biggest marketing trends, Influencer Marketing. Looking ahead will allow us to plan for 2019, so let’s look at progress and prediction by social media […]

Best paid promotion hashtags to use for Japanese Influencer Campaigns

You might think #PR is only an English word, but in Japanese it very common and it’s pronounced ピーアール (piーaーru) and is understood by Japanese Social Media users as an indication of promotional activity. It’s often thought in other countries that the hashtag #PR gives negative sentiment to sponsored posts, making them seem “too sponsored” […]