Japanese Social Media, Influencer Marketing and SEO Key Content
Abema blog, a traditional Japanese blogging platform has been running for many years. It was originally used by many popular celebrities but is popular among mothers and you can see a lot of family content. Female users account for 75% of the visitors, and the majority of them are in their 30s to 50s. Also,…
NOTE is a modern Japanese blogging platform, that has been gaining popularity. The active monthly users recently reached 7 million and it’s still growing. The main users are business people aged 20 to 40 and half of the users are working people. In this article, we will introduce the top 10 influencers on Note in…
As food is an integral part of our life, food content has always been in high demand. Japan is no exception, as Japanese people are always eager to know where to eat delicious meals. As Instagram is a visual-based platform, it has been a perfect platform for foodie influencers. In this article, we introduce from…
Many Japanese Instagram user search for information by using hashtags. Most of them though are in Japanese, making it difficult for foreign companies to connect with the Japanese audience. In this article, you can find information about the trending hashtags and how Japanese influencers engage with their audience in Japan. Here is the list of…
Food delivery or “Demae” as it is called in Japan, started over 300 years ago, and became so common you can even find food delivery scenes on traditional Ukiyo-e paintings. Japan is now one of the largest food delivery markets in the world, but still relatively untapped considering the size of its economy and population. …
Japanese fashion is nothing if not innovative, and Japanese fashion magazines for women are paid close attention to by the fashion-discerning citizens of Tokyo and across Japan. These magazines are specifically tailored and curated for every possible target demographic you could think of, and this, along with the beautifully coordinated outfits, is the key reason…
Historically, the term “Otaku” (nerd) has been associated with a negative image, often seen as anti-social and unfashionable. Otaku are individuals who show an intense passion for specific hobbies, fields, or genres. Since 2000, the definition has broadened beyond its initial association with anime, Incorporating a diverse range of interests as part of Otaku culture.…
During our campaigns we have often found that the engagement rate of Japanese manga and illustrator influencers can be more than three times that of other influencers. Usually their Instagram posts are carousel posts, and users stay to read their stories, which results in high engagement. Also the good thing about illustrator influencers is that…
Instagram is extremely popular in Japan and has many influencers on the platform. In this article we highlight 10 of the most popular male instagram influencers in Japan for 2020. The list has a whole range of influencers from comedians to actors and musicians. Tomohisa Yamashita 4.2 million followers Also widely known as Yamapi, Tomohisa…
Twitch has grown to be the leading game streaming platform in the world, with 2.2 million monthly broadcasters and 15 million daily viewers. This is also true in Japan, where their top pro gamers are flocking to Twitch, leaving other older, more traditional platforms such as YouTube Live or NicoNico. Its strength lies in its…