Twitch has become the world’s leading game streaming platform, with 2.2 million monthly broadcasters and 15 million daily viewers. This trend is also evident in Japan, where many top professional gamers are shifting to Twitch, moving away from older platforms like YouTube Live and NicoNico. Twitch’s strength lies in its focus on gaming content, unlike YouTube, which offers a wider range of streams. This dedicated user base has opened up new influencer marketing opportunities in Japan, allowing brands to promote products through Twitch streamer sponsorship deals.
The main attraction of Twitch influencer deals in Japan is the unusually long interaction time between the viewers and the streamer, in addition to the live and interactive nature of the stream. On average, a Twitch viewer spends 1.5 hours per day watching their favourite streamer, much longer than on any other social media platform. The stream itself is also broadcasted live, enabling the viewer to interact in real-time with the streamer/influencer by sending questions or comments regarding the sponsored product. This can provide an opportunity for marketers to get a head start in introducing their products to the Japanese market by properly educating the customer base on its benefits via the influencer.
The number of Japanese Twitch streamers are steadily increasing, and so is the viewer base. The actual top streamers ranking is always changing, but here are the 10 Top Twitch streamers in Japan right now.
Top 10 Twitch Streamers in Japan
1. Stylish Noob
31,179,651 Views
A member of Japan’s leading pro gaming team, DeToNator, is the most popular Japanese Twitch Influencer. Known for his humorous expressions and witty comments, he even has a dedicated website archiving his most memorable quotes. Currently, he primarily streams Apex Legends, where his skills and lively commentary create an exciting experience for fans. His popularity on Twitch reflects the platform’s growing influence in Japan, as more professional gamers move away from traditional services like YouTube Live and NicoNico. With his increasing reach, he also attracts sponsorship opportunities, highlighting Twitch’s role as a key platform for gaming-related influencer marketing in Japan.
2. SHAKA
20,171,958 Views
A member of DeToNator, he specialises in FPS gaming and is well-loved by fans for his heartwarming interactions with his wife. His engaging personality and strong connection with his audience make his streams both entertaining and memorable. Currently, he focuses on streaming Apex Legends and PUBG, showcasing his skills while keeping viewers entertained with his lively commentary. His growing popularity on Twitch reflects the platform’s rise in Japan, as more gamers move away from traditional streaming services like YouTube Live and NicoNico. With his dedicated fanbase, he also attracts sponsorship opportunities, further highlighting Twitch’s role in gaming-related influencer marketing in Japan.
3. SPYGEA
14,000,000 Views
A member of DeToNator, he is well known for his impressive height (190cm/6’2”) and exceptional sniping skills in First-Person Shooter (FPS) games. His precise aim and strategic gameplay have earned him a loyal following, making his streams both exciting and educational for fans. He regularly streams Apex Legends and PUBG, where he showcases his sharpshooting abilities while engaging with his audience
4. YamatoN
13,737,429 Views
A member of DeToNator, he is known for his exceptional speaking skills, which make his streams both engaging and entertaining. With a natural talent for communication, he keeps his audience captivated while showcasing his skills in First-Person Shooter (FPS) games. Currently, he focuses on streaming Apex Legends, where his commentary and gameplay create an exciting viewing experience.
5. Rainbrain
10,462,119 Views
An ex-pro gamer currently without a team, he brings a unique mix of gaming skill and artistic talent to his streams. Previously working as an animator, he is also highly skilled at drawing, adding a creative touch to his content. He mainly streams League of Legends (LoL), where his strategic gameplay and engaging personality keep viewers entertained.
6. Sutanmi
5,221,528 Views
One of the top League of Legends (LoL) players in Japan, he is highly regarded for his skill and deep game knowledge. His expertise has earned him invitations to official LoL
7. Raijin
3,014,511 Views
An ex-pro gamer who now mainly streams League of Legends (LoL), he is not only known for his gameplay but also for being one of the most attractive LoL players in Japan. His good looks and charm have earned him a strong following, including many female fans in the Japanese gaming scene.
8. Jasper
1,072,928 Views
A member of the Japanese pro gaming team Sengoku Gaming, he was selected to represent Japan in the FPS game Overwatch, showcasing his exceptional skills on the global stage. Beyond his competitive talent, he is famous for being one of the most entertaining streamers in the scene. His quick wit and playful interactions make his streams highly engaging, as viewers love to tease him, knowing he will always come up with a clever and humorous response.
9. Garen Takizawa
678,861 Views
A League of Legends (LoL) streamer famous for his mastery of the character Garen, he has earned a nickname reflecting his signature playstyle. His streams stand out not just for his gameplay but also for his engaging personality and sharp commentary. His wife frequently appears in the comment section, adding a unique and entertaining dynamic that fans enjoy. Known for his excellent speaking skills, some viewers tune in to hear his thoughts on the game rather than watching him play.
10. JapaneseKoreanUG
Hidden Views
Having lived in Canada for 14 years, he is one of the rare Japanese streamers who can speak English fluently, making his content accessible to both Japanese and international audiences. Highly active and well-known in the Japanese League of Legends (LoL) community, he has built a strong reputation for his gameplay and engaging personality.
Conclusion
Twitch is rapidly emerging as a powerful platform for influencer marketing in the gaming industry, and Japan is no exception. Unlike established platforms such as YouTube, Twitter, Instagram, and Facebook, Twitch has a deeper level of engagement between streamers and their audiences. Viewers spend more time watching streams and interact more actively through live messaging and Bits (donations), creating a highly immersive experience. This extended engagement offers marketers a valuable opportunity to promote their products effectively to Japanese consumers, who are known for their cautious approach to new purchases. By acting now, brands can gain an early advantage in one of the world’s most challenging and competitive markets. If you’re looking to run an influencer campaign in Japan, then please get in touch.
