Reels by Instagram is used by many brands in Japan to attract customers and followers. It’s a place where users can create short video content that is entertaining and immersive. It’s a bit like TikTok and users are shown videos one after the other. Reels can also be shown to users even if they are not…
As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this article, we introduce 5 recent examples of Japanese influencer campaigns. We…
If you want to know what trends are coming to the Japanese Influencer market, this is the right place. In the last year, we have seen the domestic influencer industry in Japan scale significantly with advertising spend moving away from traditional channels into the influencer sphere. As more people stayed home due to several waves…
Food delivery or “Demae” as it is called in Japan, started over 300 years ago, and became so common you can even find food delivery scenes on traditional Ukiyo-e paintings. Japan is now one of the largest food delivery markets in the world, but still relatively untapped considering the size of its economy and population. …
The 2020 Tokyo Olympics are now underway after a year-long delay due to Covid-19. It is truly going to be an Olympics unlike any other with no spectators at stadiums and strict rules for athletes to follow such as no hugging on medal podiums. Due to the recent rise in Coronavirus cases, there is mixed…
Japan is renowned across the world for its unique cultural identity and intricate social customs. Despite this, the planning required to break into the 3rd largest economy in the world is often lacking. As in other countries, the quickest and most effective way to increase your brand awareness in Japan is through Japanese Influencer marketing.…
Japanese fashion is nothing if not innovative, and Japanese fashion magazines for women are paid close attention to by the fashion-discerning citizens of Tokyo and across Japan. These magazines are specifically tailored and curated for every possible target demographic you could think of, and this, along with the beautifully coordinated outfits, is the key reason…
What are the most popular hashtags in Japan on Instagram? In this article, we’ll introduce and translate the trending Japanese hashtags in 2021, and also explain which community hashtags Japanese Instagram or “Insta” users are searching for to connect with fellow like minded folk. As you may already have read, a post with at least…
Who are the influencers to follow in Japan in 2021? In this post, we will introduce the YouTube, Instagram and TikTok influencers with the highest rankings in Japan. Even if you’re a brand looking for less costly influencers to start your next inspiring campaign, you first need to know the Japanese mega influencers and understand…
Influencer marketing in Japan has grown very quickly over the past few years. This is in line with global trends and according to estimates, influencer marketing spend is globally set to increase up to $15 billion dollars by 2022. Even the Covid-19 pandemic couldn’t stop its growth last year and only strengthened the power of…