Yesterday CyberAgent and Yahoo Japan launched their brand new collaboration, an advertising product called ‘Broad Campus Yahoo! JAPAN x Ameba’.
The collaboration combines the Ameba advertising product, which is run by CyberAgent, ‘Ameba for Smartphone Touch Campus’, and ‘Yahoo! JAPAN Smart Panel Expand’ provided by Yahoo Japan. The advertisement owner is able to publish an Ad to the Smartphone pages of Ameba and Yahoo with one purchase. According to CyberAgent, this is going to be the largest Smartphone advertising product in Japan.
How it works:
1. One Purchase
Your Ad will be published on both Ameba and Yahoo Japan mobile sites (smartphone)
2. Rich Content
Advertisers can utilise post tap Ad banners using rich & creative expandable screens and animations.
3. Competitive Price
The platform is cheaper compared to publishing advertisements separately.
CyberAgent says they’ll be working on new product development in this field.
As we’ve mentioned in the past, Smartphones are playing a key role in digital marketing this year in Japan. For those who have a bit of cash for advertising, it might be interesting to give this platform a go. The reason I say this is because, believe or not, Yahoo! JAPAN is still the most popular search engine in Japan followed by Google Japan, according to donnamedia’s study carried out in December 2011. Yahoo! JAPAN has 6.4 billion page view monthly whereas Google Japan has 4.1 billion. It’s a fresh change to see YouTube sitting at 3rd followed by Bing. It makes you think about your SEO strategy doesn’t it?
Kana & The JAPAN BUZZ Team